My Marketing Toolbox
Notion
Content Planning
Notion is my hub for content planning and project management. I use it to build content calendars and organise editorial workflows.
Google Trends
Trend Research
Google Trends helps me understand what my audience is searching for. I use it to spot emerging trends and discover topics that interest them.
Ahrefs
SEO Research
Ahrefs is my tool for in-depth SEO research. I use it to research keywords, analyse competitors, track backlinks and monitor SEO performance.
Semrush
Content and SEO Audits
Semrush helps me find opportunities to improve organic visibility. I use it to research keywords, audit content and identify gaps in my content strategy.
Google Search Console
Search Performance
Google Search Console helps me understand how my content performs in search. I use it to monitor performance, track rankings and identify opportunities to increase organic traffic.
Surfer SEO
Content Optimisation
Surfer SEO is my tool for search-focused content optimisation. I use it to refine articles and improve their ranking potential.
WordPress
Content Publishing
WordPress is my platform for website and blog publishing. I use it to publish new content, update existing articles and manage the content library.
Webflow CMS
Website Content Management
Webflow CMS helps me manage website content independently. I use it to create and organise content without relying on developers.
Buffer
Social Media Publishing
Buffer keeps my social media publishing organised. I use it to schedule posts, manage publishing calendars and track engagement.
Braze
Customer Lifecycle Campaigns
Braze is my platform for personalised customer communications. I use it to create and manage email, onboarding and customer lifecycle campaigns.
Mailchimp
Email Marketing
Mailchimp is my tool for newsletters and email marketing. I use it to create newsletters, manage email campaigns and monitor their performance.
Figma
UX Copy and Collaboration
Figma is my workspace for design and copy collaboration. I use it to collaborate on landing pages, review designs and create or refine UX copy.
Zendesk
Help Center and Knowledge Bases
Zendesk helps me make support content easier to find and use. I use it to manage Help Center content, maintain knowledge bases and improve customer self-service.
CapCut
Video Editing
CapCut is my tool for short-form video editing. I use it to add captions and turn footage into engaging social media content.